Turner to be the commercial TV for BT's broadband service

- Turner Broadcasting System is to be the exclusive commercial television partner for BT's broadband internet service, ADSL, when it launches in June.

- Turner Broadcasting System is to be the exclusive commercial television partner for BT's broadband internet service, ADSL, when it launches in June.

Turner, which owns CNN and the Cartoon Network TV channels, will provide news, cartoons and interactive games for the service, which will be available on demand to both home and business users.

Turner has been involved with BT's trials of the ADSL service for the past 18 months. However, much of what users will see when they switch on will be new including an interactive naughties version of The Banana Splits, the cult 1960's show from Hanna Barbera.

The Banana Splits has been re-produced by the Cartoon Network and will premiere in the UK on ADSL. It will feature alongside interactively enhanced versions of other enduring cartoon favourites such as The Flintstones and Scooby-Doo.

The Cartoon Network's service on ADSL will build on its UK website, CartoonNetwork.co.uk, to offer over 20 hours of cartoons that will premiere on the broadband site, as well as cartoons that have been produced specifically for broadband and will never have a network airing.

CNN will provide video-on-demand content, incorporating breaking world and regional news and technology and entertainment news.

The news clips will be quarter screen, two-minutes long and will be updated throughout the day. This is the first time that CNN's broadband content will be available on ADSL in the UK and will be created by CNN Interactive.

Casey Harwood, vice president commercial director at Turner Broadcasting System UK, said: "During the course of the trial and working with BT we have learnt how to maximise the technology and get the best out of it. Producing content and programming for the PC is very different to producing it for the TV."



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