McCann-Erickson London has created the new role of chief operating
officer to take over the day-to-day running of the agency from the
chairman and chief executive, Ben Langdon.
Pete Turner, previously joint head of account management and group
account director, takes up the position with immediate effect. He will
continue to oversee his main account, L’Oreal, but will now join the
agency’s executive committee.
Turner will deputise for Langdon and allow him to perform his new dual
role within the group, which restructured at the end of last year.
The new group, known as the McCann-Erickson UK Group, incorporates the
McCann-Erickson advertising network and its nationwide marketing
communications companies. Langdon heads the group as chairman, replacing
’I have deliberately mirrored the American model,’ Langdon said. ’I have
Brian Child as my chief operating officer for the UK Group, and Pete is
doing the same job in London. They both have a ferocious work ethic and
a passion for developing both new and existing business.’
Turner joined McCann London three years ago from CDP, where he was group
’This is a fantastic opportunity and a huge challenge. The standards set
at McCann London are extremely high and Langdon sets a furious pace,’