TV is 'formulaic', Direct Lions juror says

CANNES - Pepe Marais, a juror on the Direct Lions panel and the executive creative director of Joe Public in South Africa, said that entries to the Direct category were closer to being truly "integrated" than any other.

Cannes... DM Lions
Cannes... DM Lions

At the press conference for the Direct Lions, the creative said that because DM was becoming so fragmented, it was offering up the best fodder for the Titanium and Integrated awards.

He said: "Other categories, like TV, are formulaic and one-dimensional, while direct is truly innovative."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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