TV Licensing 'circuit city' by AMV BBDO

TV Licensing has launched a new integrated ad campaign to show how the power of technology has made it easier for TV viewers to pay for their licence, but also harder for them to evade paying.

The activity will roll out across BBC TV and radio trails, commercial TV, the internet and outdoor posters.

The 40-second TV spot is the first campaign to feature the new TV Licensing trademark and visual identity.

Its identity has been revised for the first time in 20 years in an attempt to give the organisation a more modern feel, as well as a logo that works well online.

The logo is based on the power button design seen on many electrical devices such as laptops and mobile phones, which can now receive TV signals. It was created by The Partners.