TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

’Peanuts on acid’, so the press has been calling the latest US cartoon export, South Park. With merchandising on sale and in demand before the programme had even broken on Sky, it was a surefire bet for advertisers.

’Peanuts on acid’, so the press has been calling the latest US

cartoon export, South Park. With merchandising on sale and in demand

before the programme had even broken on Sky, it was a surefire bet for

advertisers.



South Park itself was every bit as gory and base as you’d hope it would

be: with fat kid Cartman’s flaming flatulence at the hand of the alien

visitors and neurotic Kyle throwing up copiously every time a pretty

girl talked to him, it could not fail to impress.



Six advertisers appeared in the centre break: Ford Ka, Oxy On the Spot,

COI World Cup tickets, a trailer for Jackie Brown, Oasis (the drink) and

Levi’s 501s. Levi’s 501s also sponsored the programme. ’South Park

reflects Levi’s brand values: male, rebellious and youthful,’ the buyer

explained.



Ford Ka was looking to capture ’young, adventurous, imaginative and

inquisitive’ people, realising that South Park would have quite an

impact on the Saturday night schedule.



Oasis used the Mike Reid execution to appeal to the expected mainly male

audience. ’South Park is so inane - it makes Beavis and Butthead look

politically correct,’ the buyer said.





Client: Levi’s

Agency: Motive

Buyer: Jez Groom

Client: Ford Ka

Agency: The Network

Buyer: Rory Lindsay

Client: Oasis

Agency: Zenith Media

Buyer: Bruce McGowan

Programme: South Park

Date: 28 March, 22.00

Break transmission time: 22.15

TV station: Sky One

BARB: 16-24 adults 1.5 TVRs (live)



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