TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Following the success of the Truth About Women series, the Truth About Footballers received a fair amount of hype. Lofty critics of the original femme-fest were a little more comfortable about the subject matter this time round - football is perhaps less easily trivialised than women’s issues.

Following the success of the Truth About Women series, the Truth

About Footballers received a fair amount of hype. Lofty critics of the

original femme-fest were a little more comfortable about the subject

matter this time round - football is perhaps less easily trivialised

than women’s issues.



Fans, footballers and their bedmates discussed sex, superstition, fame

and how they fill their spare time. Advertisers in the first break were

Adidas, Volvo, Iberia Airlines, Pizza Hut, Dunlop tyres and

Specsavers.



New PHD was responsible for all but one of the spots - Specsavers’

ten-second ad bought by Carat. A buyer from New PHD said: ’We did want

the whole break, but we didn’t have any other clients we could have put

on air for the last ten seconds. Carlton couldn’t cut the break by that

length of time, so we lost out.’



New PHD realised that the programme would be a perfect way to expose all

the brands to the guaranteed ABC1 male audience. ’Coming up to the World

Cup, everyone wants to get into the football game,’ the buyer added.





Client: Adidas

Agency: New PHD

Buyer: Steve Sworder

Client: Pizza Hut

Agency: New PHD

Buyer: Kelly Jacobson

Client: Volvo

Agency: New PHD

Buyer: Danny Stickney

Programme: The Truth About Footballers

TV station: ITV Carlton

Date: 26 May, 21.00

Break transmission time: 21.20

BARB: Women 14.9 16-34 TVRs (live)



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