It’s hard to see how anyone can be nostalgic about the early
Not only does it feel too recent, but Hunting Venus’s reminder of the
fashions brought back some embarrassing memories. Bouffant hair and
garish makeup abound in this latest drama from ITV.
As well as the much-hyped comic element, eagle-eyed music fans would
have spotted cameos by Gary Numan, Simon Le Bon and Tony Hadley who
attempted to relive their past glories.
Advertisers jostling for the first break were Seat Toledo, Guinness,
McDonald’s, Right Guard, Focus DIY, Alton Towers and Somerfield.
McDonald’s was targeting young adults and thought the one-off drama
featuring the Men Behaving Badly stars had the potential to reach as
many as possible.
Guinness saw the show as a good opportunity in which to showcase its new
ad, recognising that the run-up to Easter would enhance TV viewing
figures and, therefore, brand awareness.
Alton Towers considered the 9pm drama slot to be ideal for reaching
housewives and mothers, as its extensive trailing would have created
Buyer: Nick Gracie
Agency: Leo Burnett
Buyer: Stuart Easterbrook
Client: Alton Towers
Agency: Manning Gottlieb Media
Buyer: John McGough
Programme: Hunting Venus
Station: ITV, Granada
Date: Wednesday 31 March 1999
Break transmission time: 21.20
BARB: young women 16-34
30 TVRs (live)