TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

It’s hard to see how anyone can be nostalgic about the early 80s.

It’s hard to see how anyone can be nostalgic about the early

80s.



Not only does it feel too recent, but Hunting Venus’s reminder of the

fashions brought back some embarrassing memories. Bouffant hair and

garish makeup abound in this latest drama from ITV.



As well as the much-hyped comic element, eagle-eyed music fans would

have spotted cameos by Gary Numan, Simon Le Bon and Tony Hadley who

attempted to relive their past glories.



Advertisers jostling for the first break were Seat Toledo, Guinness,

McDonald’s, Right Guard, Focus DIY, Alton Towers and Somerfield.



McDonald’s was targeting young adults and thought the one-off drama

featuring the Men Behaving Badly stars had the potential to reach as

many as possible.



Guinness saw the show as a good opportunity in which to showcase its new

ad, recognising that the run-up to Easter would enhance TV viewing

figures and, therefore, brand awareness.



Alton Towers considered the 9pm drama slot to be ideal for reaching

housewives and mothers, as its extensive trailing would have created

standout.





Client: Guinness

Agency: Carat

Buyer: Nick Gracie

Client: McDonald’s

Agency: Leo Burnett

Buyer: Stuart Easterbrook

Client: Alton Towers

Agency: Manning Gottlieb Media

Buyer: John McGough

Programme: Hunting Venus

Station: ITV, Granada

Date: Wednesday 31 March 1999

Break transmission time: 21.20

BARB: young women 16-34

30 TVRs (live)



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