TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Another series from the woman about whose drama the word ’gritty’ was invented: Lynda la Plante’s latest outing, Supply and Demand, is a six-parter following the exploits of an experimental undercover crime unit. The somewhat peculiar cast is headed by born-again tough nut, Miriam Margolyes - perhaps best-known for her come-hither voiceover as the Cadbury’s Caramel rabbit. Martin Kemp from Spandau Ballet also pops up in a meaty role.

Another series from the woman about whose drama the word ’gritty’

was invented: Lynda la Plante’s latest outing, Supply and Demand, is a

six-parter following the exploits of an experimental undercover crime

unit. The somewhat peculiar cast is headed by born-again tough nut,

Miriam Margolyes - perhaps best-known for her come-hither voiceover as

the Cadbury’s Caramel rabbit. Martin Kemp from Spandau Ballet also pops

up in a meaty role.



Advertisers in the first break were Vauxhall Vectra, American Express,

Buena Vista Entertainment’s Flubber video, Halifax Mortgages, Vaseline

Intensive Care and Quorn.



Quorn’s buyer realised that the brand’s target audience of housewives

with children was bound to convert well during a drama of this type, and

was particularly keen on reaching the super-high ratings that Lynda la

Plante pulls in.



The buyer for Halifax wanted a high-rating spot as this was the first

showing of the new ad. Supply and Demand was deemed upmarket enough for

the target audience.



The Vauxhall Vectra was also launching its campaign and the buyer

identified the same reasons for wanting to get into the break.





Programme: Supply and Demand

TV station: ITV Carlton

Date: Tuesday 1 September, 21.00

Break transmission time: 21.18

BARB: 17.7 housewives TVRs

Client: Quorn

Agency: New PHD

Buyer: Harriet Perry

Client: Vauxhall

Agency: Western International

Buyer: Chris Wright

Client: Halifax

Agency: Zenith

Media Buyer: Mark Webster



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