TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

The Pepsi Chart has made the move from commercial radio to TV, and is billing itself as a genuine alternative to the BBC long-runner, Top of the Pops. Presented by Rhona Mitra and Eddy Temple-Morris, the show boasts genuinely live acts, all recorded at a jolly night out at the Hanover Grand.

The Pepsi Chart has made the move from commercial radio to TV, and

is billing itself as a genuine alternative to the BBC long-runner, Top

of the Pops. Presented by Rhona Mitra and Eddy Temple-Morris, the show

boasts genuinely live acts, all recorded at a jolly night out at the

Hanover Grand.



No prizes for guessing what the main type of advertiser in the show’s

centre break was. Record companies queued to get their new releases in

front of the dead-cert 15-24 audience.



Advertisers in the break were HMV for its February sale, Adidas,

McDonald’s, Polygram’s Ultimate Club Mix, Global Records’ Funky Divas

compilation, Pot Noodle and the feature film, In and Out.



The Adidas buyer knew that the the Pepsi Chart would be perfect for the

brand, given that there are not many music shows around and the sort of

audience they attract is difficult to find elsewhere.



Pot Noodle’s fit in the programme was also impeccable, and the buyer was

particularly keen to be in the first of the series. The HMV buyer stated

the obvious: ’The Pepsi Chart is about music, and we sell records.’ You

can’t say fairer than that.





Programme: The Pepsi Chart Show

Client: Pot Noodle

Agency: BMP Optimum

Buyer: Peter Belkin

Client: Adidas

Agency: New PHD

Buyer: Steven Sworder

Programme: The Pepsi Chart

TV Station: Channel 5

Date: 4 February, 20.00

Break transmission time: 20.15

BARB: 2.5 15-24 adults TVRs



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