Anyone who decided to tune in to Full Frontal in Flip Flops on
Carlton late last Tuesday night was in for a treat. The documentary
followed different groups of British naturists strutting their stuff
around the countryside while encouraging the camera crew and production
teams to do the same.
Of course, Campaign uses the word ’treat’ advisedly. If you like your
appendages to be the shape and size of a button mushroom, then you would
have walked away happy.
The first commercial break attracted six advertisers including Rover
(200 and 400 series), ONdigital, Harrods’ Sale, Sunny Delight, Sony
Playstation and Cyprus Tourism.
Rover and ONdigital ran two spots each, with each advertiser hoping to
target what promised to be a predominantly light-viewing, cross-section
of the population.
Sony Playstation was keen to buy into more novelty programming in a
standard ITV schedule and used the nudity element to target young male
Rover was also able to target an audience of upmarket ABC1 men by
positioning ads for the 200 and 400 series at the beginning and end of
the centre break. Likewise, ONdigital used the later time slot to target
Programme: Full Frontal in Flip Flops
Channel: ITV Carlton
Date: 5 January, 22.40
Break transmission time: 23.03
BARB: 9.4 Men TVRs (live)
Agency: New PHD
Buyer: Harriet Perry
Client: Rover 200 and 400 series
Agency: Zenith Media
Buyer: Jason Carter
Client: Sony Playstation
Agency: Manning Gottlieb Media
Buyer: Vicky Williamson