TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Nancherrow, the sequel to the successful dramatisation of Rosamunde Pilcher’s Coming Home, kicked off on Easter Day and concluded on Easter Monday, guaranteeing a good audience, even if the 40s drama consisted of beautiful scenes with not much under the surface. Joanna Lumley brought glamour and acting skills, while others were sophisticated but wooden as they found themselves widowed or battling a straying partner who had discovered sexual fulfilment elsewhere.

Nancherrow, the sequel to the successful dramatisation of Rosamunde

Pilcher’s Coming Home, kicked off on Easter Day and concluded on Easter

Monday, guaranteeing a good audience, even if the 40s drama consisted of

beautiful scenes with not much under the surface. Joanna Lumley brought

glamour and acting skills, while others were sophisticated but wooden as

they found themselves widowed or battling a straying partner who had

discovered sexual fulfilment elsewhere.



Advertisers in the first break included UIP for the film, Tea with

Mussolini, Fiat Bravo, Hydrience Hair Colour, Shredded Wheat, Compaq,

B&Q and Brooke Bond Sizzle and Stir.



The buyer for Fiat was keen to plug into the two-off, much-publicised

drama which would attract an upmarket audience during a peak viewing

time.



Shredded Wheat bought into a programme that would reach the valuable

light-viewing audience, with a good conversion against adults. As Easter

is one of the most productive times for DIY, B&Q was keen to take

advantage of Nancherrow’s broad and substantial audience.





Client: Fiat Bravo

Agency: MediaVest

Buyer: Ricki Assenheim

Client: Shredded Wheat

Agency: Universal McCann

Buyer: Chris Davies

Client: B&Q

Agency: Zenith Media

Buyer: Steve Beckett

Programme: Nancherrow

Station: ITV, Yorkshire Tyne Tees

Date: 4 April, 20.00

Break transmission time: 20.20

BARB: 23 ABC1 women, 21 housewives TVRs (live)



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