TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

That cult classic, the Magic Roundabout, loved by adults for all the wrong reasons back in the psychedelic 70s, has returned to indoctrinate a new generation. A new set of children will be treated to the ’boings’ of Zeberdee, the mischief-making of Dougal the shaggy dog and will marvel at the size of Florence’s feet.

That cult classic, the Magic Roundabout, loved by adults for all

the wrong reasons back in the psychedelic 70s, has returned to

indoctrinate a new generation. A new set of children will be treated to

the ’boings’ of Zeberdee, the mischief-making of Dougal the shaggy dog

and will marvel at the size of Florence’s feet.



With Nigel Planer - best known as the droopy hippy Neil in the Young

Ones - doing the voice-overs for all the characters, the programme’s

broad appeal attracted a wide range of advertisers, from snacks to

household goods.



Advertisers in the first break were: Mars Milky Way Stars, Pringles,

Petit Filous, Dr Pepper, Clearasil and Persil Colour.



The TV buyer for Yoplait’s Petit Filous chose the spot because it

provided a perfect environment for targeting four- to nine-year- olds

and their parents.



Schweppes’ Dr Pepper thought the programme would generate a strong

audience.



The TV buyer for Lever Bros’ Persil Colour also felt the Magic

Roundabout would provide good audiences for housewives with

children.





Client: Petit Filous

Agency: Universal McCann

Buyer: Kamal Korpal

Client: Dr Pepper

Agency: Zenith Media

Buyer: Bruce McGowan

Client: Persil Colour

Agency: Initiative Media

Buyer: Marc Antonouris

Programme: Magic Roundabout

TV station: Cartoon Network

Date: 20 April, 9.00

Break transmission time: 9.15

Barb: 1.64 TVRs (live) all individuals



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