Following last year’s popular pilot episode, Cold Feet returned to the nation’s TV screens last Sunday.

Following last year’s popular pilot episode, Cold Feet returned to

the nation’s TV screens last Sunday.

Focusing on three couples, the six-part series reveals the trials and

tribulations of relationships in the 90s. The comic observations may

have contributed to the show’s popularity, while Helen Baxendale was

likely to have ABC1 males glued to their sets.

Advertisers in the first break included Entertainment Films’ Les

Miserables, Sky Digital, One2One, Duracell, Budweiser and Calvin Klein’s


The TV buyer for Budweiser chose to top and tail the ad break and was

keen to cash in on the unique coverage across all age groups that Cold

Feet would draw in. The comedy also followed Heartbeat and so picked up

a good inherited audience.

The buyer for Sky Digital was confident that after winning the Golden

Rose award at Montreux, Cold Feet would provide a good Sunday night


One2One, meanwhile, is concentrating its ads between Saturday and

Wednesday, capitalising on the highest-rating ABC1 men’s programming

with an emphasis on sport, drama and films.

Client: One2One

Agency: Motive

Buyer: Simon Stanforth

Client: Budweiser

Agency: BMP Optimum

Buyer: Peter Belkin

Client: Sky Digital

Agency: Universal McCann

Buyer: Richard Oliver

Programme: Cold Feet

TV station: LWT

Date: 15 November 21.30

Break transmission time: 21:50

BARB: 19.4 housewives with children TVRs


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).