TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

During the past couple of weeks, it’s not been possible to swing a remote control without hitting a titillating programme about sex.

During the past couple of weeks, it’s not been possible to swing a

remote control without hitting a titillating programme about sex.



Teen Spirit was the slightly more serious, adult offering, a cut above

the regular formula for prime-time sex TV. In a programme which covered

the gamut of emotions from fun tales of steamy nightclubs to moving

stories about death at the hand of Aids, ordinary people relived the

heady days of the 80s when hair was bleached and pulling was second

nature.



Advertisers in the first centre break were Sky, Adidas, Royal Mail,

Wrigley’s, SpecSavers and Capital Gold.



The Capital Gold buyer said that even though Capital Gold was aimed at a

considerably older audience than Capital FM - perhaps a more obvious fit

with the show - the station still had a young following.



Sky’s buyer knew that the programme would achieve the right profile for

the brand and that the type of person tuning in would be more likely to

be a potential early adopter of digital TV.



Adidas was also seduced by the close fit that the programme’s viewers

were likely to have with the brand’s target audience.



Capital wanted to get the odd ’freak spot’ into the campaign, and this

programme seemed like a good fit.



’failed Page Three girls and Jonathan Ross talking about how insatiable

they are’





Client: Sky Television

Agency: Universal McCann

Buyer: Ian Castle

Client: Adidas

Agency: New PHD

Buyer: Simon Willis

Client: Capital Gold

Agency: Zenith Media

Buyer: John Lynch

Programme: Teen Spirit

TV station: ITV Carlton

Date: 20 October, 22.40

Break transmission time: 23.00

BARB: 5.1 women 16-34 TVRs (live)



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