TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

The allure of Friday night on Channel 4 has been heightened with a new series of Frasier, hot on the heels of the new instalment of Friends.

The allure of Friday night on Channel 4 has been heightened with a

new series of Frasier, hot on the heels of the new instalment of

Friends.



The antics of the madcap radio psychologist and his family neatly round

off the line-up of US comedy from 9.00 to10.30pm.



The upmarket ABC1 profile of Frasier is attractive to many advertisers,

with a bias towards light viewers. Among those in the first ad break

were Talking Pages, Barclaycard, Kronenbourg 1664, Ford Fiesta and

Coca-Cola.



Scottish Courage’s lager brand, Kronenbourg, filled this slot because

Frasier’s strong ratings would appeal to 18- to 34-year-old men.



The ad is the third in the series, its humorous tone fitting in with the

comedy programme.



Coca-Cola was put into a slot that pulls in a strong upmarket audience

across the board. The ad, which features the Men Behaving Badly star,

Neil Morrissey, is part of a month-long campaign offering prizes.



The commercial to celebrate 21 years of the Ford Fiesta ran in a spot

that would attract a trendy, youthful audience and encourage people to

go into Ford showrooms the next day.





Programme: Frasier

TV station: Channel 4

Date: 11 July, 22.00

Break transmission time: 22.11

Barb: Housewives and kids 8.0 and ABC1 adults 16-34 years 8.0

Client: Kronenbourg 1664

Agency: The Media Centre

Buyer: Steve Bignell

Client: Coca-Cola

Agency: Universal McCann

Buyer: Andrew Grieve

Client: Ford Fiesta

Agency: The Network

Buyer: Rory Lindsay



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