TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

It was hard to remember both the sounds and the goals of the 80s and what is even scarier, the haircuts or the tight shorts. The Rock And Goal Years brought together both pop stars and players, united in memory by Michael Parkinson.

It was hard to remember both the sounds and the goals of the 80s and

what is even scarier, the haircuts or the tight shorts. The Rock And

Goal Years brought together both pop stars and players, united in memory

by Michael Parkinson.



There were five advertisers in the centre break: Rolling Rock, the

Mirror, Swinton Insurance, Ronseal and the Vauxhall Vectra.



The programme followed the Manchester United v Borussia Dortmund

Champions’ League game, so buyers were sure that a good chunk of the

audience would hang around after the game.



For the Mirror it was great territory, giving it access to a

cross-section of young men, which was the top-performing audience.



Vauxhall was targeting a broad spread of ABC1 men, ranging from 25 to

54, who were in strong evidence here. Rolling Rock zoomed in on 18- to

34-year-olds.



Ronseal, with its orientation towards C1 and C2 men who like DIY, is

always looking for football opportunities on terrestrial TV, which are

increasingly few and far between. Like Vauxhall, Ronseal was interested

in an older male audience, chiefly those with houses and children.



Client: Mirror Group

Agency: Zenith Media

Buyer: Ian Lewis

Client: Vauxhall

Agency: Western International

Buyer: Hitesh Bhatt

Client: Ronseal

Agency: The Media Business

Buyer: James Zipuere

Programme: The Rock And Goal Years

TV station: ITV, Granada

Date: 23 April, 21.30

Break transmission time: 21.45

Barb: Young men 17 TVRs (live)