It was hard to remember both the sounds and the goals of the 80s and
what is even scarier, the haircuts or the tight shorts. The Rock And
Goal Years brought together both pop stars and players, united in memory
by Michael Parkinson.
There were five advertisers in the centre break: Rolling Rock, the
Mirror, Swinton Insurance, Ronseal and the Vauxhall Vectra.
The programme followed the Manchester United v Borussia Dortmund
Champions’ League game, so buyers were sure that a good chunk of the
audience would hang around after the game.
For the Mirror it was great territory, giving it access to a
cross-section of young men, which was the top-performing audience.
Vauxhall was targeting a broad spread of ABC1 men, ranging from 25 to
54, who were in strong evidence here. Rolling Rock zoomed in on 18- to
Ronseal, with its orientation towards C1 and C2 men who like DIY, is
always looking for football opportunities on terrestrial TV, which are
increasingly few and far between. Like Vauxhall, Ronseal was interested
in an older male audience, chiefly those with houses and children.
Client: Mirror Group
Agency: Zenith Media
Buyer: Ian Lewis
Agency: Western International
Buyer: Hitesh Bhatt
Agency: The Media Business
Buyer: James Zipuere
Programme: The Rock And Goal Years
TV station: ITV, Granada
Date: 23 April, 21.30
Break transmission time: 21.45
Barb: Young men 17 TVRs (live)