TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Just as cooking and DIY shows are becoming increasingly prolific on TV, style programmes are also catching on. She’s Gotta Have It, fronted by Jimmy Tarbuck’s daughter, Liza, is Channel 4’s latest offering on fashion.

Just as cooking and DIY shows are becoming increasingly prolific on

TV, style programmes are also catching on. She’s Gotta Have It, fronted

by Jimmy Tarbuck’s daughter, Liza, is Channel 4’s latest offering on

fashion.



In the first in a series of eight, three women of various shapes and

sizes were sent to find an outfit in this season’s latest hue -

grey.



While one victim was steered away from her precious designer labels

towards the high street shops, another somehow managed to manoeuvre her

way back towards top designer names and get away with it.



Advertisers appearing in the first ad break included L’Oreal Plenitude

Revitalift, Shredded Wheat, SMA Nutrition and Argos.



The TV buyer for L’Oreal Plenitude Revitalift saw a natural fit between

the product and the fashion programme.



The new version of the Shredded Wheat ad featuring a manic lollipop lady

broke on the night of the show, and its buyer deemed the ad break a good

spot to target a female audience during a strong programme line-up on

Channel 4.



Argos, eager to appear more fashionable towards a younger generation,

wanted to run an ad during a new series promising to attract light

viewers.



Client: L’Oreal Plenitude

Agency: Universal McCann

Buyer: Trudi Williams

Client: Argos Catalogue

Agency: MindShare

Buyer: Chris Skinner

Client: Shredded Wheat

Agency: Universal McCann

Buyer: Caroline Lidington

Programme: She’s Gotta Have It

TV station: Channel 4

Date: 23 September, 20.30

Break transmission time: 20.45

BARB: Housewives and kids 9.6, Women 16-34 9.2 TVRs (live)



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