TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Blonde, curvaceous and with an appetite for fame - all good ingredients for ITV’s two-part drama Blonde Bombshell, which charted the life and loves of Diana Dors, the UK’s Marilyn Monroe.

Blonde, curvaceous and with an appetite for fame - all good

ingredients for ITV’s two-part drama Blonde Bombshell, which charted the

life and loves of Diana Dors, the UK’s Marilyn Monroe.



As well as being much hyped, Amanda Redman, who played the older Dors,

got significant press coverage for her part in the drama. Blonde

Bombshell promised to deliver a large audience.



And advertisers crowded into the first ad break, including: Ford Galaxy,

McDonald’s, HSBC Midland Bank, Nescafe Gold Blend, L’Oreal Fructis

shampoo, Cadbury’s Crunchie, Martini Extra Dry, Pantene Styling, L’Oreal

Excellence and Ambi Pur.



The buyer for HSBC Midland Bank felt the drama had little competition

and would therefore draw in a strong ABC1 adult audience.



Nescafe, which has traditionally targeted ABC1 housewives, is trying to

move towards the younger end of the women’s market, and Blonde Bombshell

provided a strong female-biased audience across all age groups.



The buyer for Cadbury’s Crunchie was keen to take advantage of a much

publicised programme which would pull in a young, adult audience.



Client: HBSC Midland Bank

Agency: New PHD

Buyer: Jennifer Park

Client: Nescafe Gold Blend

Agency: Universal McCann

Buyer: Simon Prindiville

Client: Cadbury’s Crunchie

Agency: Carat

Buyer: Dan Clays

Programme: Blonde Bombshell

Station: ITV Granada region

Date: 27 April, 21.00

Break transmission time: 21.20

BARB: 24 women TVRs (live)