TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

The success of the original Band of Gold led to a second series with prostitutes and ex-prostitutes stumbling from corpse to corpse.

The success of the original Band of Gold led to a second series

with prostitutes and ex-prostitutes stumbling from corpse to corpse.



Now, in Gold, Rose and Carol are trying to lead respectable lives but

are plagued by their past. Rose is a community liaison officer while

Carol is living off a fortune left to her by a former punter who owned a

chicken factory.



Despite the bleak content, the drama, set in Bradford, proved popular

with housewives and attracted a strong peaktime audience. Advertisers in

the first break included: Shell, Riverdance, Volvo, Safeway, Anchor

Cheddar, BT and McDonald’s.



Shell used the slot to advertise its forecourt Select stores.

Traditionally Shell ads tend to go in slots biased towards a strong male

audience, but Gold offered an opportunity to redress the balance and

avoid alienating women.



Volvo’s ad for the SV70 is targeted at drama, film and sports

breaks.



The tough theme of Gold fitted in with an ad showing a female GP braving

the elements.



The TV buyer for Anchor Mature Cheddar sought a high-profile drama slot

attracting a strong audience of housewives, seen as primary purchasers

of the product.



Client: Shell

Agency: The Negotiation Centre

Buyer: Erwin Hudson

Client: Volvo

Agency: New PHD

Buyer: Simon Burgess

Client: Anchor Cheddar

Agency: Zenith Media

Buyer: Gordon Domlija

Programme: Gold

TV station: ITV (Carlton)

Date: 27 October, 21.00

Break transmission time: 21.20

BARB: Housewives 16.2 TVRs (live).



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