TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Geri Halliwell. Love her or hate her, she’s so ensconced in the media at the moment that she’s virtually impossible to ignore. ’Look at me,’ she purrs provocatively in her new single, laying her Ginger days to rest and exhorting us to love her new, multi-faceted personality. But this one-off documentary by the award-winning film-maker, Molly Dineen, which follows Geri for six months after her departure from the Spice Girls, shows a different, vulnerable Geri having more of a bawl than a good time.

Geri Halliwell. Love her or hate her, she’s so ensconced in the

media at the moment that she’s virtually impossible to ignore. ’Look at

me,’ she purrs provocatively in her new single, laying her Ginger days

to rest and exhorting us to love her new, multi-faceted personality. But

this one-off documentary by the award-winning film-maker, Molly Dineen,

which follows Geri for six months after her departure from the Spice

Girls, shows a different, vulnerable Geri having more of a bawl than a

good time.



Seven brands jostled for attention in the first centre break. They were

McDonald’s Beanies, Lucozade, Alton Towers, TV Licence, Head &

Shoulders, L’Oreal Feria and One2One.



The Lucozade buyer saw this film as an ideal environment for its target

audience of 16- to 34-year-olds.



L’Oreal believed Geri epitomised the type of sassy young woman who would

buy its Feria colourant, so the spot offered an ideal synergy.



The One2One buyer wanted to increase awareness of the brand’s new

tariff, and felt this would be achieved after the extensive trailing of

the programme.



Client: Lucozade

Agency: MediaCom TMB

Buyer: David Jones

Client: L’Oreal Feria

Agency: Universal McCann

Buyer: Emma Goldby

Client: One2One

Agency: Motive Communications

Buyer: Adam Mustoe

Programme: Geri Halliwell

Station: Channel 4 Date: Wednesday 6 May 1999

Break transmission time: 21.21

BARB: Women 16-34, 12.4 TVRs (live)