TV Monitor: A Weekly look at Who’s buying what and when

As an important World Cup qualifier match for England, this was going to be a highly watched game.

As an important World Cup qualifier match for England, this was

going to be a highly watched game.

England’s dreary fate aside, Sky is claiming the match as an all-time

record - pulling in a combined ten million viewers. Barb gave the match

3.8 million viewers, but it was inside the pubs and clubs where many

more gathered to watch England lose 1-0 to Italy last Wednesday.

With coverage sponsored by Ford, there were ten advertisers fighting it

out in the first half-time break: Ford Mondeo, KP Hula Hoops,

McDonald’s, Puma, Carling Black Label, Eurostar, Ronseal, Sugar Puffs

and UIP for the new movie, Fierce Creatures.

Football on Sky is a good environment for KP Hula Hoops, given the high

attendance of a young audience in pubs and clubs.

McDonald’s is looking for young adults and the football market is

important - games like this give it a chance to build on Euro 96.

The audience in many bars will be male-dominated, making it a good place

for Ronseal to find C1C2D DIY fans.

The rationale for Puma is simple. Puma is after 16- to 24-year-old men -

and where better to find them than at an England match?

Client: KP Hula Hoops

Agency: Leo Burnett

Buyer: Rob Smithson

Client: McDonald’s

Agency: Leo Burnett

Buyer: Nicola Hall

Client: Ronseal

Agency: Media Business Group

Buyer: James Zipuere

Programme: England v Italy

TV station: Sky Sports

Date: 12 February, 19.00

Break transmission time: 20.45

Barb: 16-34 men 31 TVRs (live)

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).