Bill Gates - mastermind or megalomaniac? And is he worth the
countless billions that have catapulted him to the top of the world’s
richest super league?
The British public were given the opportunity to decide themselves as
the King of Technology graced the technology channel, .tv, available on
satellite and Sky Digital, to give his first interview in more than a
Going behind the myth to meet the man himself, we were privy to his
thoughts on the evolving world of the internet, the Microsoft trial with
the Department of Justice, and his vision for the future.
In the first break, Dell Computers, Electronic Arts and Specsavers
jostled for attention.
Dell Computers was banking on public interest in Bill’s private life to
deliver a good conversion in their overall target audience.
The exclusivity of the interview was the attraction for Electronic Arts,
which was targeting computer games enthusiasts.
Specsavers was targeting an upmarket audience that would be interested
in IT’s household name, and felt the futuristic style of its ad
complemented the content of the programme.
Client: Dell Computers
Buyer: Steven Sworder
Client: Electronic Arts
Agency: MediaCom TMB
Buyer: Claire Oates
Agency: CIA Medianetwork
Buyer: Simon Cox
Programme: Bill Gates at the Speed of Thought
Date: Saturday 17 April, 19.00
Break transmission time: 19.18
BARB: 0.18 TVRs (live)