TV Times employs Janus and McCoist

TV Times has revealed its first branding campaign since the deregulation of the listings magazine sector, as it seeks to reposition itself as the magazine with the inside track on TV gossip.

TV Times has revealed its first branding campaign since the

deregulation of the listings magazine sector, as it seeks to reposition

itself as the magazine with the inside track on TV gossip.



The IPC title is spending pounds 1 million this year in the Yorkshire

Tyne Tees region alone, before rolling out the campaign nationally next

year.



The advertising, which breaks on 12 October, is the first work from

Delaney Fletcher Bozell since picking up the account in May.



TV Times is adopting an aggressive advertising stance in a bid to shore

up its declining sales, as well as market the substantial changes made

to the magazine last September.



The campaign will run on ITV, six-sheet posters and local radio,

supported by a below-the-line push, and will feature the TV star,

Samantha Janus, and the footballer turned TV personality, Ally

McCoist.



The TV ads mimic a paparazzi photographer stalking a star, with one

execution trailing Janus as she walks through a park, while the other

peeks around a bathroom door to find a soap-lathered McCoist. In both

ads, the camera homes in as the voiceover asks: ’How would you like to

get this close to your favourite star?’ They end as the stars greet the

camera and the voiceover declares: ’Because the TV Times has such a

close relationship with the stars, they can get you this close.’



The TV ads were art directed by Gary Betts, written by Malcolm Green and

directed by Steve Reeves at Stark. Media was by CIA Medianetwork.



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