TV watch dog bans gay ad

- An ad that was to have run on Channel 5 for cable station Gay TV depicting two men kissing for 20 seconds has been banned by the Broadcasting Advertising Compliance Centre.

- An ad that was to have run on Channel 5 for cable station Gay TV depicting two men kissing for 20 seconds has been banned by the Broadcasting Advertising Compliance Centre.

The BACC said the ad contravened its guidelines to broadcasters and Gay TV will have to reshoot the ad.

Channel 5 had already rejected the ad despite plans to screen it after 11pm.

A spokeswoman for the Channel 5 quoted in gay newspaper the Pink, said: "It was a very obvious, full on kiss in which they were using their tongues. If we had shown it we would have been fined by the ITC, which we cannot afford to do, so we asked Gay TV to submit an advert which had already been approved.

"Even if the kiss was between a man and a woman we would not have shown it because it was too much," she said.

Out of 16 ads that Gay TV has tried to place on TV all but three have been banned. The station said it is now considering referring the matter to judicial review.

A spokesman for Gay TV, said: "We are a softcore adult gay channel and we wanted to depict that accurately. The only shot that may have been risky was when the two men, with naked torsos licked each other on the face."





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

MEDIA

Transformational tech is here, now

MEDIA

Is Blockchain the answer to ad fraud?

MEDIA

The Thinkboxes shortlist: July/August 2017

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).