TWBA Simons Palmer deifies Robbie Fowler for Nike

TBWA Simons Palmer is making elevated claims for one of Nike’s star footballers, Robbie Fowler, in a new campaign for the Nike Air GX football boot.

TBWA Simons Palmer is making elevated claims for one of Nike’s star

footballers, Robbie Fowler, in a new campaign for the Nike Air GX

football boot.



In one execution, Fowler, the Liverpool and England centre-forward,

nicknamed ’God’ by his fans, appears as an illustration flanking two

sides of a home-made shrine that carries the motto: ’God moves in

mysterious ways.



Here’s how.’ The ad aims to dramatise the benefits of the boot’s new

stud system.



The press ads are painted to resemble the wall of a religious monument,

and are topped by clouds, stars and a banner bearing the Liverpool

Football Club motto: ’You’ll never walk alone.’ Around the lower edge,

throngs of Liverpool fans look up towards their hero.



The words ’Nike Air GX’ also feature in the illustration, with a series

of biblical-style maxims such as ’let them be ultra-light’, ’and the

boot was light’ and ’the soul is blessed with metal’.



The second ad continues the biblical theme with the line: ’God’s before

you, God’s beside you, then before you know it, God’s behind you.’ This

line reflects Fowler’s famous speed and agility.



The concept was devised by Mick Mahoney and Andy Amadeo, who have since

moved to Lowe Howard-Spink. The executions were carried out by two of

the four joint creative directors at TBWA Simons Palmer, Tony Malcolm

and Guy Moore, with photography by David Hiscock.



Media is handled by Manning Gottlieb Media.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).