How Tweets influence mobile and tech shoppers

Twitter has released a new mobile study that shines a light on how exposure to Tweets can drive brand engagement.

Twitter: releases mobile study
Twitter: releases mobile study

The 'Tweets in Action: Mobile/Tech' study found quite simply that the more Tweets shoppers see, the higher the likelihood that they will visit brand websites, search for these websites, or visit third-party review sites to find out more about the brands they saw on Twitter.

These mobile users we already know feature Twitter as a major part of nearly every aspect of their lives, and are likely to be on Twitter from their commute, on throughout the rest of the day, and into their social lives.

The comprehensive study looked at three different groups of users. The first group consisted of those users who were exposed to at least one Tweet by a mobile product or carrier brand. The two remaining groups of users were control groups: one consisted of Twitter visitors who were not exposed to mobile/tech brand Tweets, and the other represented the average internet user. There were three key findings on site visitation and Tweet exposure.

Continue reading this post on The Wall.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).