TWG to launch Big in Manchester

The Wireless Group last week unveiled plans to launch a music-based radio station for Greater Manchester.

The Wireless Group last week unveiled plans to launch a music-based

radio station for Greater Manchester.



Manchester’s Big 1458AM will offer a mixture of adult-oriented rock,

easy listening and premier sport. In doing so, it hopes to attract 30-

to 50-year-old male listeners.



Broadcasting from studios in Salford Quays, Big will adopt the same

format as the Wireless Group’s two existing Big stations in West

Yorkshire and Cheshire, which launched in January. The Manchester

version will go live on 2 May and will broadcast on the frequency

previously used by Lite AM.



Advertising will be sold by Impact, the Wireless Group’s national sales

house, via both its London and Manchester offices. Ad sales is headed by

Jason Trout.



The Impact team was selling advertising for Lite AM before it was shut

down as a result of of poor listening figures.



Big will appear on the Manchester digital multiplex later this year.



According to the Wireless Group, the entire Big network now covers a

population of 3.2 million in the North of England, with a potential

reach of over 500,000 adults.



Ashley MacKenzie, the Wireless Group’s managing director ILRs, said:

’The Big format is a major development in UK broadcasting and adds

substantially to the commercial radio landscape. As the number one

market outside London, Manchester is a particularly attractive city to

cover.’



He added: ’Like TalkSport and Imagine AM, this is another great example

of the Wireless Group aggressively targeting commercially active

audiences.’



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