Twitter aims for rapid expansion in UK with sales team boost

Twitter is expanding its UK office by nearly 50% as its moves to bolster its sales operation in Europe.

Bruce Daisley: Twitter's sales director to head expanded UK team
Bruce Daisley: Twitter's sales director to head expanded UK team

The social media company is to recruit 15 new positions across sales, creative solutions and research, reporting to sales director Bruce Daisley.

Roles include brand advocate and strategy sales solutions.

The London office, which opened in May last year after Twitter UK’s general manager Tony Wang relocated from San Francisco to set it up, has a staff of around 30 at present.

London is Twitter's main European sales house.

In December last year, Twitter poached Daisley from Google and he has been responsible for building Twitter's advertising business in the UK.

It is now seeking to boost its sales team in the region, to meet the demands of advertisers, who, since September last year, have been able to buy UK-targeted ad products.

In May, Wang told Marketing that UK brands are using its ad products, which include Promoted Tweets, Trends and Accounts, in "really creative ways".

At the time, he said that more than 140 brands, with many from the FMCG sector, had invested in advertising on Twitter.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).