Twitter to exclude photos and links from 140-character count

Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates.

Twitter: trying to boost user engagement
Twitter: trying to boost user engagement

According to Bloomberg, citing anonymous sources, Twitter will make the update in the next fortnight.

Posting multimedia uses up 23 characters of Twitter’s 140-character limit.

Users are already mourning the good old days.

The news comes after a series of tweaks to Twitter as the company tries to boost engagement. In February, the company updated to an algorithmic timeline that no longer displayed tweets in chronological order.

And chief executive officer Jack Dorsey has said the company was looking for ways for users to post longer pieces of text on Twitter, noting that many often post screenshots of longer articles.

The company removed the 140-character limit in direct messages last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published