Twitter in Locog tie-up to prevent ambush marketing

Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.

Twitter: ongoing LOCOG talks
Twitter: ongoing LOCOG talks

The Games organiser has long been concerned that digital platforms could be used by non-sponsors to piggy-back the event, dubbed the "social-media Olympics".

Industry sources claim it is was "working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter".

It is understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012.

Last year, Marketing revealed that Locog was trying to control the Olympics virtual space by forging an agreement with Foursquare, which would allow only official sponsors to check-in around the Olympic Park zone.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).