Twitter staffs up for UK 'Moments' launch

Twitter is gearing up to launch 'Moments' in the UK, a new feature that curates the most newsworthy updates across everything from entertainment to sports.

Twitter: Moments may up the value of Twitter as a news service
Twitter: Moments may up the value of Twitter as a news service

The feature is already live in the US, but the company is on the hunt for journalists in the UK to round out its team ahead of an international launch.

A recruitment email sent out by James Glynn, a former BBC journalist now working on Twitter Moments, said Twitter particularly sought a reporter with a strong grasp of sports.

The email read: "We are looking for one more journalist to join the team, who must have a good amount of sport knowledge and expertise but also be able to cover UK news, international news and entertainment stories with time too."

Moments is intended to make Twitter work harder as a news platform. The service is often used by news organisations to broadcast current events, but the 'live' nature of the platform means it's difficult to add context. That means new users, or those who check the service infrequently, can feel swarmed by rolling news coverage.

The new feature, when it comes, will comprise a lightning bolt tab, which opens into a list of tweets about current events, like sports matches, awards ceremonies or disasters.

Each news event will come with its own explainer, which might help new users who feel they have been catapaulted into a stream of current affairs tweets without any context. Swiping down will let users browse through tweets around the story, and they can retweet and favourite (or rather, like, as normal).

It isn't clear when Twitter Moments will launch in the UK, or how big the global team is. The company's press office declined to comment.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).