Twitter voted top word of 2009

LONDON - Micro blogging site Twitter has been voted the top English word of 2009, beating 'Obama' and 'H1N1', the scientific name for the latest Swine Flu strain.

In The Global Language Monitor's annual survey of the English language, "Twitter" was said to "stand above all the other words".

Twitter was followed by "Obama", "H1N1", and "stimulus" — referring to the $800bn aid package for the US economy.

"Vampire", the near-ubiquitous suffix "2.0", "deficit", "Hadron" — the object of study of Cern's new atom smasher, "healthcare", and "transparency" rounded out the Top 10.

Paul Payack, president of The Global Language Monitor, said: "In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words.

"Twitter represents a new form of social interaction, where all communication is reduced to 140 characters. Being limited to strict formats did wonders for the sonnet and haiku. One wonders where this highly impractical word-limit will lead as the future unfolds."

The Global Language Monitor examines the internet, the media and an electronic database to estimate how many times certain topics are brought up.

The Monitor's top words of the decade include "global warming" at number one, followed by "9/11", "Obama" and "bailout".

The top words of 2009:

  1. Twitter
  2. Obama
  3. H1N1
  4. Stimulus
  5. Vampire
  6. 2.0
  7. Deficit
  8. Hadron
  9. Healthcare
  10. Transparency

The top words of the decade from 2000 - 2009:

  1. Global Warming
  2. 9/11
  3. Obama
  4. Bailout - The bank bailout
  5. Evacuee/refugee
  6. Derivative - Financial instrument or analytical tool that engendered the meltdown
  7. Google
  8. Surge - The strategy that effectively ended the Iraq War
  9. Chinglish - The Chinese-English hybrid language growing larger as Chinese influence expands
  10. Tsunami - Southeast Asian tsunami took 250,000 lives

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).