Two magazines aimed at girls are to hit the newsstands in the next
couple of months, amid rumours that IPC is also planning to launch a
title in this market.
Buzz - aimed at 7- to 12-year-olds - will launch on 30 March from
Practical Publications, owned by Highbury House. It will have a print
run of 60-70,000 and a settle-down target of 30-40,000.
The monthly will retail for pounds 2.10 and promises to provide ’clean
and decent’ coverage of fashion, pop, movies, computer games and pets,
with puzzles and competitions. Boybands will feature on the cover but
boyfriends and sex are off the agenda.
Managing director Andrew Hall said that advertising was not a priority
and only two pages of the 52-page first issue are reserved for ads.
Egmont Fleetway, publisher of Barbie, is recruiting staff for ’Project
P’. The title - for 7- to 11-year-old ’fun loving’ girls - will focus on
hobbies and friendship, with some celebrity coverage.
Both titles aim to be slightly older and more aspirational than the
market leader, BBC Worldwide’s Girl Talk.
IPC is said to be seeking an ad manager to sell across 19, Mizz and a
launch title, which is possibly aimed at the same market.