Typhoo hires BJL and Zenith

Typhoo, the tea brand, has appointed BJL Group and ZenithOptimedia to handle its £2 million advertising and media accounts.

BJL won the creative business after a pitch involving three undisclosed agencies. ZenithOptimedia retained the media planning and buying account after a review.

CHI & Partners, the previous incumbent on the creative business, declined to repitch for the account.

The Manchester-based BJL has been charged with creating TV advertising to challenge the tea brand's rivals, including PG Tips, and to build Typhoo's sales, which reached £45 million in 2007, according to TNS.

During CHI's tenure on the business, Typhoo reintroduced its famous "OO" positioning that had last been used in 1990. It ran a TV campaign last autumn to reintroduce the slogan and to highlight the level of expertise that goes into making tea.

Typhoo is owned by the Indian group Apeejay Surrendra, which acquired the business in 2005 from Premier Foods.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).