Tyrrells extends brand into popcorn

Tyrrells, the potato-crisp maker, is to move beyond its core offering into selling popcorn, in a move to diversify its revenue streams.

Tuyrells: diversifying into popcorn products
Tuyrells: diversifying into popcorn products

The company’s push into the popcorn market will be two-pronged: firstly in shared bags, and then in single bags.

Tyrrells is targeting the premium market with its offering and will compete against the likes of Diva Popcorn.

The shared bags will be called Tyrrells Proper Popcorn, available in sea-salted, sweet & salty and sour cream & jalapeno flavours, and will be priced at £1.49 for an 80g bag. They will be rolled out in independent retailers, before being sold in multiples.

The single 20g bags will be available in the same flavours in the New Year, priced at 59p.

The move will be supported by a marketing campaign, which will run in the New Year. Details of the marketing campaign have yet to be disclosed.

Tyrrells supplies more than 3,000 independent retailers nationwide and a handful of national retailers, including Sainsbury and Waitrose.

The company was set up in 2002 by entrepreneurial potato farmer William Tyrrell.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More