Uber rival Karhoo gives full-service account to VCCP

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Uber rival Karhoo gives full-service account to VCCP

Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.

Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.

Karhoo hired VCCP – known for improving the fortunes of Comparethemarket.com – to handle both its advertising and media buying. The deal follows VCCP Media’s purchase of Adconnection in 2015 – a deal that trebled its billings to  £50m.

Will Harris, Karhoo’s director of strategy and a Campaign columnist, previously worked at O2, which was VCCP’s launch client.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More