Uber in talks with agencies about UK creative business

Uber is looking for a creative agency in the UK as it ventures into above-the-line advertising.

The app-based cab service has contacted agencies with a brief to create campaigns improving Uber’s brand recognition outside large cities where it is already well-known, such as London.

This is the first time Uber has searched for a retained above-the-line agency in the UK and it is handling the process without an intermediary.

In September last year, Campaign revealed that Uber was looking for a media planning and buying agency for the first time in the UK, but the company did not complete the review process and has yet to make an appointment. It is understood that the media review was restarted this year.

Uber has previously worked with Creature in the UK. Just before Christmas, the agency created a YouTube film showing the negative impact that Transport for London’s proposed private-hire regulations could have.

The film conveyed Uber’s dismay at the idea of regulations forcing consumers to wait five minutes between booking and beginning a journey.

Uber did not respond in time to comment.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Coca-Cola crashes out of world's top 10 brands
Shares0
Share

1 Coca-Cola crashes out of world's top 10 brands

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

Just published