UberPOOL hits one million passenger milestone in London

Uber's ride-sharing service uberPOOL has logged one million users since it launched in London last December.

Uber: launched first major UK ad campaign this month
Uber: launched first major UK ad campaign this month

The service, which operates in central London as well as Heathrow Airport, enables passengers to save money by joining people heading in the same direction.

Uber claimed the growth of these shared trips has helped to reduce air pollution in London by saving more than 700,000 driving miles over passengers travelling alone.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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