United Distillers & Vintners UK is talking to non-roster agencies
in a pounds 5 million review of its Bell’s Whisky and Archers accounts,
both of which are handled by Court Burkitt & Company.
UDV UK has already kicked off reviews of its public relations and direct
marketing rosters. A shortlist of ad agencies is being drawn up ready
for pitches at the end of June and Court Burkitt will be given the
chance to re-pitch for the business.
Syl Saller, the marketing director of UDV UK, said: ’These brands are at
a particular stage of development where we want to be sure we are
getting absolutely the right advertising support to take us on to the
next stage. We are well aware of the great contribution made by Court
Burkitt over the years.’
Saller moved to UDV from Allied Domecq Retail in November to replace
Tony Scouller. The review is being managed and co-ordinated by Andrew
Melsom at Agency Insight.
Hugh Burkitt, the chairman of Court Burkitt, said: ’These are brands we
know well. We have worked on Archers right from the beginning and
advertising has played a big part in its success. Our work on Bell’s
last Christmas contributed towards it gaining share in a tough
Court Burkitt is still the agency of record for three other UDV brands -
Tony’s Freezer Cocktails, Pimm’s No 1 and Drambuie Liqueur.
However, the spend for these drinks is little over pounds 1 million
combined and, without Bell’s and Archers, Court Burkitt’s place on the
UDV roster could be under threat.