UK ad industry targeted in software piracy campaign

- The Business Software Alliance is targeting the creative and advertising industry in a new campaign to wipe-out software piracy.

- The Business Software Alliance is targeting the creative and advertising industry in a new campaign to wipe-out software piracy.

The BSA is sending out software self assessment forms to the bosses of 2,200 advertising companies throughout the UK. The self assessment and recommended software audit will help companies confirm that the software they are using is legal.

The BSA says that by replying to the survey and conducting a simple audit, ad agencies will be able to save themselves the risk of fines and copyright infringement. One unnamed European ad agency recently paid a fine of £50,000.

The BSA says that despite the penalties for software infringement -- unlimited fines and up to two years in prison -- many companies still allow lax software management to put their reputations at risk

The mailout is being supported by an ad campaign in the trade press. One ad carries the coverline: "Ten million in billings. Three million in new business wins. Ninety thousand in damages for copying someone else's work."





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).