UK adspend shows signs of stabilising, industry report says

A recession-ravaged UK ad industry showed the first signs of stabilising last year with only a small percentage drop in total spend, according to newly published figures.

Spending before accounting for inflation rose by 1.2 per cent, equating to a year-on-year decline of 0.4 per cent in real terms to £16.7 billion, the Advertising Association survey shows.

The fallout from 11 September, continued weakness in the telecoms and financial sectors resulting from the dotcom collapse and the general state of the economy are blamed for the continuing depressed levels of spend.

Mixed fortunes continued to bedevil the press sector. Quality newspapers suffered a drop in adspend from £1,028 million in 2001 to £921 million last year. Business and professional magazines also saw ad revenues tumble by £114 million to £1,088 million.

Regional papers bucked the trend with a £36 million increase while spending in consumer titles rose to £785 million from £779 million.

Outdoor and radio advertising increased by £14 million and £4 million respectively. Cinema, buoyed by admission levels at a 30-year high, recorded its second successive year of strong growth reflected in a £16 million rise in adspend to £180 million.