UK agencies record strong showing in Cannes Press Lions

CANNES - The UK put in a strong performance in the Press Lions with 18 Lions overall, meaning all but one shortlisted entry picked up an award.

DDB's work for Harvey Nichols Bristol
DDB's work for Harvey Nichols Bristol

However, the Paris-based agency Fred & Farid scooped the Grand Prix for its five poster executions for Wrangler.

Dave Lubars, the jury president and the chairman and chief creative director of BBDO North America, said: "The campaign mapped out the coding and DNA of the brand."

DDB picked up a gold for Harvey Nichols "Bristol store" and also landed five silvers for Marmite.

Also scooping silvers were Wieden & Kennedy with five for Honda, Bartle Bogle Hegarty with two for Audi and Abbott Mead Vickers BBDO with two for the Museum of Childhood.

Rainey Kelly Campbell Roalfe/Y&R's Land Rover work picked up three bronze Lions.

Adam Scholes, a creative director at JWT and UK juror, said that the quality of work from the UK was very high: "We barely threw anything out before the shortlist stage because what was sent was very good."

Lubars also said that the jury process was stricter than usual. "The shortlist was much shorter than usual because we wanted to reward only great stuff, so the medal winners feel that they really deserve it."

He also said that the jury had made a point of "kicking out" anything that "looked like it was made to impress an awards jury".

More from Cannes Lions 2009

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