UK bags two awards in inaugural Product Design Lions

Ogilvy & Mather London and Map London have picked up two of the nine Lions awarded in the debut Product Design category at this year's Cannes festival.

Amnesty International: 'freedom candles' campaign
Amnesty International: 'freedom candles' campaign

The "freedom candles" work for Amnesty International by O&M London was also given the nod, alongside Map London’s "Kano kit" – a make your own computer tech product.

Just one Grand Prix was awarded in the category – for the G-Star Raw "raw for the oceans" work by FHV BBDO Amsterdam/G-Star Raw Amsterdam/Part of a Bigger Plan Amsterdam.

Overall, more than a third of the 26 shortlisted entries were successful in winning awards.

The UK only missed out on one award from its three nominations, after Native Design London’s "P7 mobile hi-fi headphones" for Bowers and Wilkins failed to convert its shortlist place to a Lion.

The jury was headed by Donghoon Chang, executive vice president of Samsung Electronics in South Korea.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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