UK companies win two silvers in D&AD interactive section

The UK’s multimedia industry will score a significant triumph against top international competition in next week’s inaugural D&AD interactive awards category.

The UK’s multimedia industry will score a significant triumph

against top international competition in next week’s inaugural D&AD

interactive awards category.



Of the three silver awards given by the judges, two will go to UK

companies.



The third will be presented to a US team.



The British success was hailed this week by the chairman of the judges

in the interactive category, Richard Mellor. Mellor, the creative

director of the new-media specialist, Hyperinteractive, commented: ’The

creative work from the UK entries by far exceeded the work from other

countries. The US had the edge in terms of technology, but the UK has a

very strong creative and design industry and many top people are now

applying their skills to the new-media field.’



The category received 140 entries in its first year. The judges made

nine nominations, from which they awarded the three silvers. All entries

- Websites, CD-Roms and kiosks - were judged on creativity, use of

technology and interactivity.



Mellor, who built D&AD’s own Website, was joined on the judging panel by

six other senior industry figures including Sue Thexton, the managing

director of MacroMedia and the chairman of BIMA, and Jim Davies, a

freelance journalist and regular Campaign contributor.



Mellor added: ’New media has grown up. It now has the status it deserves

alongside the other design disciplines, thanks to the D&AD.’



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