UK consumers won't pay for web news, report says

LONDON - Nine in 10 UK consumers would never pay for news stories online, regardless of how cheap it was, according to a new report.

Unpopular: nine out of 10 UK consumers would not pay for online news says report
Unpopular: nine out of 10 UK consumers would not pay for online news says report

A study of 2,000 UK consumers by Lightspeed Research commissioned for digital research outfit The Global Web Index, challenges Rupert Murdoch's decision to charge users to access the websites of The Sun, The Times and Sky News.

It found that 91% of UK consumers would be unwilling to pay for news online and 90% would be unwilling to pay for news analysis. Of those aged 16 to 24, 86% would never pay for news online, while in the 45 to 54 age sectors, 96% said they would not pay.

In addition, only 5% of UK consumers would be happy to pay for each piece of news content online, while just 4% would be happy to take out a subscription for online news content.

 Music download services appear the most acceptable paid-for online media, the survey found, with 49% willing to pay for music downloads online, while 43% of consumers surveyed would pay for online TV content downloads.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More