UK magazine publishers forecast shift in spending to new media

- UK magazine publishers expect revenue from Web sites and electronic delivery to soar in the next five years as they tackle the challenge from a new breed of online information providers, according to new research.

- UK magazine publishers expect revenue from Web sites and electronic delivery to soar in the next five years as they tackle the challenge from a new breed of online information providers, according to new research.

Media consultant and journalist Roy Greenslade told the Periodical Publishers Association's (PPA) Magazines '99 conference that content would become the most important commodity in the future provision of business information while the medium of delivery would take second place.

In his research, "Business-to-Business Media: Opportunities for Growth", Greenslade said major factors affecting the industry over the next five years would be a move away from print display advertising and a shift in spending from traditional to new media.

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