UK mail order giant splits media account

- UK mail order giant, JD Williams, has split its £10 million ($16.5 million) media planning and buying account between two Manchester based agencies, Media Vision and the Media Business North.

- UK mail order giant, JD Williams, has split its £10 million ($16.5 million) media planning and buying account between two Manchester based agencies, Media Vision and the Media Business North.

The account was previously held by Carat Direct Manchester and the account's move brings to an end a relationship stretching back ten years.

Media Vision, part of the MacManus owned MediaVest network, will take on responsibility for the customer and merchandise recruitment campaigns while TMBN will handle the two stage catalogue advertising campaigns for several brands.

JD Williams is one of the UK's largest direct response press advertisers with brands including Fashion World, Shoe Tailor and Classic Combination along with at least 50 others.





Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).