- UK online advertising spend is set to soar by over 100 per cent over the next year, according to predictions by Optimedia. The agency estimates that online advertising revenue for 2001 will grow from £100 million in 2000 to £210 million.
Optimedia predicts that online advertising revenue will have grown to £710 million by 2005.
The adoption of digital TV exceeded expectations, according to the research. Sky Digital proved to be the most popular service provider. The agency expects digital cable to really take off this year.