UK scrapes just four entries on Cannes Promo shortlist

CANNES - The UK had a poor showing in the Promo Lions category at Cannes with just four nominations on the shortlist.

ComputerTan.com...hoax website by McCann Erickson
ComputerTan.com...hoax website by McCann Erickson

Three of those were for McCann Erickson’s "computer tan" for the charity Skcin in the Best Use of Digital, Charities, Public Health & Safety and Public Awareness Messages and the Best Integrated Campaign Led by Sales Promotion categories.

Read more from Campaign in Cannes

The other went to CMW for its "faceless people" campaign for Lotus.

Australia, Japan and New Zealand dominated the category with 23, 13 and ten shortlisted entries respectively.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).