UK scrapes just four entries on Cannes Promo shortlist

CANNES - The UK had a poor showing in the Promo Lions category at Cannes with just four nominations on the shortlist.

ComputerTan.com...hoax website by McCann Erickson
ComputerTan.com...hoax website by McCann Erickson

Three of those were for McCann Erickson’s "computer tan" for the charity Skcin in the Best Use of Digital, Charities, Public Health & Safety and Public Awareness Messages and the Best Integrated Campaign Led by Sales Promotion categories.

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The other went to CMW for its "faceless people" campaign for Lotus.

Australia, Japan and New Zealand dominated the category with 23, 13 and ten shortlisted entries respectively.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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