UK scrapes just four entries on Cannes Promo shortlist

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CANNES - The UK had a poor showing in the Promo Lions category at Cannes with just four nominations on the shortlist.

Three of those were for McCann Erickson’s "computer tan" for the charity Skcin in the Best Use of Digital, Charities, Public Health & Safety and Public Awareness Messages and the Best Integrated Campaign Led by Sales Promotion categories.

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The other went to CMW for its "faceless people" campaign for Lotus.

Australia, Japan and New Zealand dominated the category with 23, 13 and ten shortlisted entries respectively.


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